The European Commission on Wednesday announced an investigation into the Chinese e-commerce marketplace Shein for allegedly violating European Union consumer protection rules.
EU official told reporters in Brussels that there is reasonable suspicion of widespread violation of the EU’s laws on unfair contract terms, price indication and unfair commercial practices.
The commission said that the probe will be carried out by the bloc’s national consumer protection authorities under the supervision of the commission.
Shein was informed of the investigation, the commission said.
The commission last June had already requested detailed information from Shein on its approach to tackling illegal products and consumer manipulation and the traceability of traders.
Similar proceedings were ongoing against Chinese marketplace Temu over allegations of false discount campaigns, fake reviews and missing and misleading information on consumers’ legal rights. (dpa/NAN)
